A Global Movement of Empowered Beauty
As women, we know—self-expression isn't a trend, it's a legacy.
When we pass the baton, we're not just sharing beauty products—we're handing off power, purpose, and possibility.
This is more than makeup.
It’s a movement rooted in solidarity, strength, and the freedom to define beauty on your terms.
What It Means to Pass the Baton:
We rise by lifting each other. Pass the baton to inspire confidence, amplify voices, and share the tools of empowerment.
From LA to Mumbai, Lagos to London—our initiative celebrates every shade, story, and style. Because beauty belongs to everyone.
Power in the Hands of Every Woman
Through mentorship, product access, and community activation, we’re closing the confidence gap and opening doors—for all.
