A Global Movement of Empowered Beauty

As women, we know—self-expression isn't a trend, it's a legacy.
When we pass the baton, we're not just sharing beauty products—we're handing off power, purpose, and possibility.

This is more than makeup.

It’s a movement rooted in solidarity, strength, and the freedom to define beauty on your terms.

What It Means to Pass the Baton:

Support Over Competition

We rise by lifting each other. Pass the baton to inspire confidence, amplify voices, and share the tools of empowerment.

Beauty Beyond Borders

From LA to Mumbai, Lagos to London—our initiative celebrates every shade, story, and style. Because beauty belongs to everyone.

Power in the Hands of Every Woman

Through mentorship, product access, and community activation, we’re closing the confidence gap and opening doors—for all.

Why Join the Movement?

Because you’re more than beautiful. You’re bold, brilliant, and ready to jet set. Together, we’ll create a ripple of real representation, financial empowerment, and unstoppable feminine force.

Let’s Run This Race, Together.

Whether you’re handing off the baton or just grabbing it for the first time — You belong here. You are seen. And your beauty is uniquely yours.

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