What It Means to Pass the Baton:

Support Over Competition

We rise by lifting each other. Pass the baton to inspire confidence, amplify voices, and opportunities while sharing the tools of empowerment —because when one of us wins, we all rise.

Beauty Beyond Borders

From Los Angeles to Mumbai, Lagos to London and straight into our beautiful universe—our inclusive beauty movement honors every story, every skin tone, every culture. Because beauty belongs to all of us.

Power in the Hands of Every Woman

Through mentorship, product access, and community activation, we’re closing the confidence gap and opening doors—for all.

Global Financial Empowerment for Women

Through mentorship, product access, and community activation, we’re closing the We’re championing a future where women in business thrive. Whether you’re an aspiring entrepreneur, a dreamer, or a leader—we’re here to equip you with resources, visibility, and a global sisterhood to help you soar. As a 90% female-funded beauty company, we’re using our platform to drive access, mentorship, and level playing field opportunities for women across the globe.
gap and opening doors—for all.

This is beauty with purpose.
This is Pass the Baton.
And this is your invitation to join the movement.

Why Join the Movement?

Because you’re more than beautiful. You’re bold, brilliant, and ready to jet set. Together, we’ll create a ripple of real representation, financial empowerment, and unstoppable feminine force.

Let’s Run This Race, Together.

Whether you’re handing off the baton or just grabbing it for the first time — You belong here. You are seen. And your beauty is uniquely yours.

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